Linked In masterclass

Signing up to LinkedIn without doing anything is like going to a networking event and standing in the corner. To make it work, you’ve got to do something once you are there. LinkedIn is a powerhouse of data, connections and content that you can use to position yourself and your business, all of which starts[…]

Should the decline in trust in social media influence business use?

These online conversations, mostly on Facebook but also Twitter, Instagram and LinkedIn, are markets, influencing purchasing and other decisions. Over the last 18 years, Edelman has shown an almost continuous decline in trust across business, government, NGOs and the media; with trust, high and growing peer to peer and in third-party experts, like academics. That[…]

Should the CEO be social?

Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there. Numerous reports confirm that a social CEO positively impacts perceptions of trust, reputation and engagement. According to surveys: Weber Shandwick – in 2013 found 76% of executives want the CEO to be social, up to 81%[…]

Is lack of social media know-how in HR negligent?

It’s odd that some professionals wear a disinterest in social media as a badge of honour; given its ubiquity, understanding the business, governance and legal impacts should be a requirement. Social media impacts the employment life cycle from pre-employment to recruitment, training and dismissal and every tier of business strategy from product development, marketing, sales[…]

5 practical ways to gain real social media skills

The social web continues to proliferate and impact every area of our lives creating a demand for social talent that will grow as organisations recognise the impact at every level of the business from Boards (which will want oversight on governance to manage market impacts for example) to marketing, customer service, and recruitment. Right now there’s a skills gap that some have[…]

11 key reasons to make social media a part of business strategy

Social media is integral to business success but competing priorities and a lack of understanding about how it fits into strategy mean it’s often not on the agenda. Because of the way that social media plays out when things go wrong, in particular through traditional media, business owners are disproportionately aware of its risks. On[…]

Why businesses should allow Facebook@Work

The rumour Facebook is building Facebook@Work is a further sign that social media is maturing but will bring the gap between its 2.5 billion users and near absence of senior executives into starker relief. For this kind of enterprise-wide social network to work, these are the people to convince and convert. It can be difficult[…]

Technology creates connection

I smiled at How technology is increasingly isolating us from each other and stifling creativity on tech zombification because it brought a number of people together, in part contradicting it. Let me explain. A week after this Twitter exchange I was coffee-ing with one of the tweeters, futurist Chris Riddell. How did I know Chris? Well, many moons ago when speaking at CeBIT I[…]

When starting in social media pare back and pair up

With 74% of adults online using social media, businesses increasingly understand its importance for connecting with customers, but don’t always know where to start when implementing a social media strategy. The hundreds of choices of social media networks can engender a sense of overwhelm about where to best invest limited resources. Even though it’s possible to narrow the[…]

Why decision-makers must take social media serious

Nearly 2 billion people use social media; evidence shows online engagement converts to sales; yet up at the top, leaders are still lagging when it comes to using or resourcing it. Only 15-30 percent of CEOs have a presence, but most just sign up and don’t use it, a bit like going to a business[…]

Social media influences investors & that influence will grow fast

Investors are influenced by research they find on social media and its importance will grow as younger players inherit, work and look for opportunities to invest. According to Cogent Research of the 90% of high net worth people who use social media, 73% spend it on LinkedIn, Facebook, Google+ and Twitter making up the rest. They use[…]

Businesses that don’t close the social media gap could face a gaping hole

It seems no amount of noise about social media is enough to motivate leaders to take it seriously. Although some individuals are adapting their leadership style and business strategy to leverage social and manage potential impacts, as a segment the participation of C-suites and in particular CEOs remains disturbingly low. The DOMO Social CEO report[…]

What you say on social media influences how people invest

Investors are influenced by research they find in social media—and companies that reach out can create relationships and a competitive advantage. Moreover, this strategy is likely to become more, not less, important as younger digital natives become wealthier, because they rely on and are influenced by social media more. Having said that, it’s a myth[…]

Can you bequeath your iTunes collection in your will? (& other digital life & death issues)

Can you bequeath your iTunes collection in your will? Does anyone know you have Bitcoins or money in a PayPal account? If you’ve accumulated virtual wealth in a massive multiplayer online game is that part of your estate and can you be cashed out? Can loved ones get copies of your Facebook photos and videos? What happens to your wedding[…]

Privacy vs sharing in social media (there’s no technical fix for judgment)

Many professionals steer away from social media because they’re concerned that sharing socially means giving up privacy. Fortunately, social sharing and privacy are not the same thing. We share constantly with other people whether at school, work, when we’re buying lunch, or just checking out of a store without worrying that we will inadvertently blurt out commercial-in-confidence[…]

A tweet can cause the share price to plummet. Who’s responsible for social?

If a single tweet can cause a company’s share price to plummet then who is really responsible for social media? Arguably, not the marketing intern. Board directors and senior executives need to update any preconceptions they may have about social media being a distraction for kids and get serious about where responsibility for managing it[…]

Why trust is the new bottom line & how social media drives it

The current focus on social media has many leaders wondering about its impact for their careers and businesses, they are asking: 1. Is this a structural change, or just a fad? 2. Does it impact the whole economy or just particular industries? 3. Does it apply across a business or just to sales? 4. Is it the right time to invest in[…]

Are executives who don’t invest in social media negligent?

Are executives who don’t invest in digital and social media negligent (I don’t mean this in the strictly legal sense)? This provocative question is directed at the governance obligations some executives may have around social media but also their duty to know what is coming over the hill and be ready to deal with it.[…]

Three critical reasons to secure your social media assets

Even if your organization is not ready to ‘go social’ there are three critical reasons you should secure your name, business name and close variations of it across digital and social media platforms. They are  – Defensive – to prevent parody, spoofs, impersonation and hijacking. Online reputation management (ORM)  – to build reputation and manage[…]

Debunking social media myths for professionals (podcast)

In this Social Media for Small Business podcast, respected thought leader and pioneer in social executive leadership, Dionne Lew, debunks the common social media myths that could be costing your business. Listen to this interview with Dionne Lew to learn: How social media continues to have significance in our business and personal lives Why ‘human moments‘ are what social[…]

Six damaging myths about social media & the truths behind them

Boston Consulting tells us social media will be worth $4.2 trillion by 2016, a jointCapgemini-MIT Sloan study shows digitally mature business are 26 percent more profitable than less mature peers and according to the Sensis Social Media Report of the searches Australians do online and in social media networks, nearly 70% convert to a sale. Yet as I[…]

These executives are leveraging the connected economy using social media

There’s a new kind of leader who ‘gets’ that when over two billion people use social media, it fundamentally transforms connection, communication and the way we do business. They are taking to the airwaves on Twitter, LinkedIn and other social media platforms, building global networks, leveraging online opportunities and listening directly to what their customers[…]

380 million reasons to be on LinkedIn & 10 things to do when you get there

In today’s age of algorithms, who you are is in part determined by your digital footprint, which means that if you network for business then you will need to network online at LinkedIn. Why? Because while business is in some ways the same as it ever was (based on mutually beneficial relationships), social media has[…]

The next billion consumers will have always had social media

If you’re an executive who’s still uncertain about using social media for business, here’s a compelling reason to consider it: almost two billion consumers already do. And that trend shows no sign of abating, with social media having grown by around 18% in 2013 with predictions it will reach 2.55 billion by 2017. Still not convinced? Reflect on the[…]

‘I don’t know’. Using uncertainty as a platform for growth

When ‘leadership’ is confused with ‘the need to know everything’ it can lead to cultures of bluff where people feel it’s more important to give a response (including a wrong one) than acknowledge doubt. Instead, these three simple words from a leader can establish a very different context: I don’t know. “I don’t know” puts the[…]

Why listed companies must monitor social media

Whether you love it, loathe it or simply fail to get it, the Australian Stock Exchange says social media is something you can no longer ignore. Working closely with the Australian Securities and Investment Commission, the ASX recently updated its guidance on disclosure, advising companies to monitor online for sensitive information to ensure that the market[…]

Is digital literacy the new financial literacy?

Legal decisions in the wake of corporate failures like Enron, WorldCom and, in Australia, Centro continue to reinforce financial literacy as imperative for business leaders. But we are yet to demand the same of arguably the biggest game changer of all, technology. The impact of emerging technologies, including social media platforms that allow instant global[…]

Disagreement is not disloyalty

It might seem counterintuitive, but formal processes are not a panacea for good governance. Post-mortems of Enron and WorldCom, or closer to home Centro, reinforce that these companies failed despite entrenched controls. What leaders can learn from these high-profile failures it that risk-taking is a cultural issue and that, with respect to decision-making, a culture[…]

Are digital currencies the future of money or is everything old just new again?

Leaders of smart companies are keeping an eye out for how deeply digital disruption is changing the shape of our lives and the many opportunities this presents for doing things differently. And there are no sacred cows. Take money-as-we-know-it and the institutions that manage it on our behalves, banks. Love them or hate them what[…]

Political impersonation, fake Twitter accounts & owning your social media assets

In 2013 in Australia hours after the shock resignation of Ted Baillieu and emergence of Denis Napthine as Premier of the State of Victoria he announced “at least I’m not burdened by high expectations.” At least, the fake @DenisNapthineMP “not currently the Member for South West Coast in the Victorian Parliament and Premier of Victoria” did.[…]

Is social media a waste of money or a savvy investment?

The hype around social media is intense: eight new people are coming online a minute and there are predictions that by 2016 the internet economy will be worth $4.2 trillion. There have been calls for executives to get online and talk to customers, suppliers, employees. (That’s in their “spare time”, right?) Meanwhile, those same leaders are scrounging for[…]

Don’t leave social media out of the productivity debate

Hardworking executives may have been surprised at research last year that found Australian leaders lagging on many of the key management indicators correlated with productivity. Among the gaps highlighted by an Ernst & Young reportwas a deficiency in people-management capability, particularly with respect to instilling a “talent mindset” across business. The report, called Productivity Pulse, showed that[…]

Technology is about people not tools

That technology impacts every area of our lives from the way we meet to how we learn and work hardly needs to be said. From innovations such as a zero liquid discharge that oxidizes and evaporates sewage to apps that regulate our bodies; the crowdsourcing of funding, news or health, the benefits are well known and embraced. But it’s the insidious colonization of daily life[…]