Should the CEO be social?

Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there. Numerous reports confirm that a social CEO positively impacts perceptions of trust, reputation and engagement. According to surveys: Weber Shandwick – in 2013 found 76% of executives want the CEO to be social, up to 81%[…]

Is lack of social media know-how in HR negligent?

It’s odd that some professionals wear a disinterest in social media as a badge of honour; given its ubiquity, understanding the business, governance and legal impacts should be a requirement. Social media impacts the employment life cycle from pre-employment to recruitment, training and dismissal and every tier of business strategy from product development, marketing, sales[…]

5 practical ways to gain real social media skills

The social web continues to proliferate and impact every area of our lives creating a demand for social talent that will grow as organisations recognise the impact at every level of the business from Boards (which will want oversight on governance to manage market impacts for example) to marketing, customer service, and recruitment. Right now there’s a skills gap that some have[…]

11 key reasons to make social media a part of business strategy

Social media is integral to business success but competing priorities and a lack of understanding about how it fits into strategy mean it’s often not on the agenda. Because of the way that social media plays out when things go wrong, in particular through traditional media, business owners are disproportionately aware of its risks. On[…]

Why businesses should allow Facebook@Work

The rumour Facebook is building Facebook@Work is a further sign that social media is maturing but will bring the gap between its 2.5 billion users and near absence of senior executives into starker relief. For this kind of enterprise-wide social network to work, these are the people to convince and convert. It can be difficult[…]

Technology creates connection

I smiled at How technology is increasingly isolating us from each other and stifling creativity on tech zombification because it brought a number of people together, in part contradicting it. Let me explain. A week after this Twitter exchange I was coffee-ing with one of the tweeters, futurist Chris Riddell. How did I know Chris? Well, many moons ago when speaking at CeBIT I[…]

When starting in social media pare back and pair up

With 74% of adults online using social media, businesses increasingly understand its importance for connecting with customers, but don’t always know where to start when implementing a social media strategy. The hundreds of choices of social media networks can engender a sense of overwhelm about where to best invest limited resources. Even though it’s possible to narrow the[…]

Why decision-makers must take social media serious

Nearly 2 billion people use social media; evidence shows online engagement converts to sales; yet up at the top, leaders are still lagging when it comes to using or resourcing it. Only 15-30 percent of CEOs have a presence, but most just sign up and don’t use it, a bit like going to a business[…]

Social media influences investors & that influence will grow fast

Investors are influenced by research they find on social media and its importance will grow as younger players inherit, work and look for opportunities to invest. According to Cogent Research of the 90% of high net worth people who use social media, 73% spend it on LinkedIn, Facebook, Google+ and Twitter making up the rest. They use[…]

Businesses that don’t close the social media gap could face a gaping hole

It seems no amount of noise about social media is enough to motivate leaders to take it seriously. Although some individuals are adapting their leadership style and business strategy to leverage social and manage potential impacts, as a segment the participation of C-suites and in particular CEOs remains disturbingly low. The DOMO Social CEO report[…]