Month: October 2013

380 million reasons to be on LinkedIn & 10 things to do when you get there

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In today’s age of algorithms, who you are is in part determined by your digital footprint, which means that if you network for business then you will need to network online at LinkedIn. Why? Because while business is in some ways the same as it ever was (based on mutually beneficial relationships), social media has[…]

The next billion consumers will have always had social media

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If you’re an executive who’s still uncertain about using social media for business, here’s a compelling reason to consider it: almost two billion consumers already do. And that trend shows no sign of abating, with social media having grown by around 18% in 2013 with predictions it will reach 2.55 billion by 2017. Still not convinced? Reflect on the[…]