It’s Official – This week in social – 20 May 2019

This week in social – 20 May 2019 Your weekly summary of official social media news from Facebook, Twitter, LinkedIn, Instagram and Google. Facebook Facebook is working with health partners to create detailed, AI-driven maps that pair health system information with data on human mobility to yield insights about diseases spread by human-to-human contact. This[…]

Social media influences investors & that influence is growing fast

Investors are influenced by research they find on social media and its importance will grow as younger players inherit, work and look for opportunities to invest. According to Cogent Research of the 90% of high net worth people who use social media, 73% spend it on LinkedIn, Facebook, Google+ and Twitter making up the rest. They use[…]

LinkedIn is an economic & influence powerhouse, not a place to put your CV

If you think LinkedIn is just a good ‘place to put your CV’ than you are missing out on the platform’s huge business benefits and potential. LinkedIn is a powerhouse of economic data that can predict and fill skills gaps, uncover rare, high-demand talent and is now one biggest publishing houses in the world. With[…]

How one Aussie CEO used LinkedIn to expand into 27 countries

A leader who actively engages on social media platforms is good for business and with 7 million Australian and 380 million global users LinkedIn is a strategic fit those seeking to tap into global professional networks. One such CEO is Craig McDonald, head of software security company MailGuard, who was recently announced as one of Australia’s[…]

Keynote Speaker

What top business journalist Alan Kohler can teach business leaders about social media

If you know that social media is mission critical yet are still having trouble convincing the executive, take some cues from how business journalist Alan Kohler thinks. With his finger on the pulse of business, his questions mirror those you can expect so use them to pre-empt concerns and provide answers about enterprise and personal use. [soundcloud url=”https://api.soundcloud.com/tracks/211166605″[…]

Should the CEO be social?

Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there. Numerous reports confirm that a social CEO positively impacts perceptions of trust, reputation and engagement. According to surveys: Weber Shandwick – in 2013 found 76% of executives want the CEO to be social, up to 81%[…]

Is lack of social media know-how in HR negligent?

It’s odd that some professionals wear a disinterest in social media as a badge of honour; given its ubiquity, understanding the business, governance and legal impacts should be a requirement. Social media impacts the employment life cycle from pre-employment to recruitment, training and dismissal and every tier of business strategy from product development, marketing, sales[…]

5 practical ways to gain real social media skills

The social web continues to proliferate and impact every area of our lives creating a demand for social talent that will grow as organisations recognise the impact at every level of the business from Boards (which will want oversight on governance to manage market impacts for example) to marketing, customer service, and recruitment. Right now there’s a skills gap that some have[…]

11 key reasons to make social media a part of business strategy

Social media is integral to business success but competing priorities and a lack of understanding about how it fits into strategy mean it’s often not on the agenda. Because of the way that social media plays out when things go wrong, in particular through traditional media, business owners are disproportionately aware of its risks. On[…]

Businesses that don’t close the social media gap could face a gaping hole

It seems no amount of noise about social media is enough to motivate leaders to take it seriously. Although some individuals are adapting their leadership style and business strategy to leverage social and manage potential impacts, as a segment the participation of C-suites and in particular CEOs remains disturbingly low. The DOMO Social CEO report[…]

Privacy vs sharing in social media (there’s no technical fix for judgment)

Many professionals steer away from social media because they’re concerned that sharing socially means giving up privacy. Fortunately, social sharing and privacy are not the same thing. We share constantly with other people whether at school, work, when we’re buying lunch, or just checking out of a store without worrying that we will inadvertently blurt out commercial-in-confidence[…]

Three critical reasons to secure your social media assets

Even if your organization is not ready to ‘go social’ there are three critical reasons you should secure your name, business name and close variations of it across digital and social media platforms. They are  – Defensive – to prevent parody, spoofs, impersonation and hijacking. Online reputation management (ORM)  – to build reputation and manage[…]

Stop pointing the social media finger at leaders

I have written a lot about senior executives being slow to adopt social technologies but what surprises me more is a lack of know-how across many heads of function who should be positioning it within the organisation. Many senior managers are not up to date with game-changing developments that could derail their companies or bringing[…]