A leader who actively engages on social media platforms is good for business and with 7 million Australian and 380 million global users LinkedIn is a strategic fit those seeking to tap into global professional networks. One such CEO is Craig McDonald, head of software security company MailGuard, who was recently announced as one of Australia’s[…]
Social media is integral to business success but competing priorities and a lack of understanding about how it fits into strategy mean it’s often not on the agenda. Because of the way that social media plays out when things go wrong, in particular through traditional media, business owners are disproportionately aware of its risks. On[…]
Nearly 2 billion people use social media; evidence shows online engagement converts to sales; yet up at the top, leaders are still lagging when it comes to using or resourcing it. Only 15-30 percent of CEOs have a presence, but most just sign up and don’t use it, a bit like going to a business[…]