social executive

How to manage the blurring of personal & professional brand on social media

When I spoke at the Social Media Risk Reputation forum the most frequently asked question was how to manage the blurring of professional and personal brand. Specifically, delegates wanted to know if they should ‘allow’ C-suites or internal experts to engage on platforms and if so, whether to do so from personal or corporate accounts. Although there are[…]

Social media influences investors & that influence is growing fast

Investors are influenced by research they find on social media and its importance will grow as younger players inherit, work and look for opportunities to invest. According to Cogent Research of the 90% of high net worth people who use social media, 73% spend it on LinkedIn, Facebook, Google+ and Twitter making up the rest. They use[…]

Why trust is the new bottom line & how social media drives it

The current focus on social media has many leaders wondering about its impact for their careers and businesses, they are asking: 1. Is this a structural change, or just a fad? 2. Does it impact the whole economy or just particular industries? 3. Does it apply across a business or just to sales? 4. Is it the right time to invest in[…]

Are executives who don’t invest in social media negligent?

Are executives who don’t invest in digital and social media negligent (I don’t mean this in the strictly legal sense)? This provocative question is directed at the governance obligations some executives may have around social media but also their duty to know what is coming over the hill and be ready to deal with it.[…]