11 key reasons to make social media a part of business strategy

Social media is integral to business success but competing priorities and a lack of understanding about how it fits into strategy mean it’s often not on the agenda. Because of the way that social media plays out when things go wrong, in particular through traditional media, business owners are disproportionately aware of its risks. On[…]

When starting in social media pare back and pair up

With 74% of adults online using social media, businesses increasingly understand its importance for connecting with customers, but don’t always know where to start when implementing a social media strategy. The hundreds of choices of social media networks can engender a sense of overwhelm about where to best invest limited resources. Even though it’s possible to narrow the[…]

Why trust is the new bottom line & how social media drives it

The current focus on social media has many leaders wondering about its impact for their careers and businesses, they are asking: 1. Is this a structural change, or just a fad? 2. Does it impact the whole economy or just particular industries? 3. Does it apply across a business or just to sales? 4. Is it the right time to invest in[…]

Debunking social media myths for professionals (podcast)

In this Social Media for Small Business podcast, respected thought leader and pioneer in social executive leadership, Dionne Kasian-Lew, debunks the common social media myths that could be costing your business. Listen to this interview with Dionne Kasian-Lew to learn: How social media continues to have significance in our business and personal lives Why ‘human moments‘ are what social media[…]

Why you can’t avoid social media even if you want to

Even if you want to avoid social media you can’t. Its pervasiveness and power to reach global audiences instantly creates dramatic impacts. Here are 3 reasons you can’t ignore it 1. You can be drawn in  If you are a brand you’re already involved. I could pick any number of examples to illustrate the point, here’s one.[…]

Six damaging myths about social media & the truths behind them

Boston Consulting tells us social media will be worth $4.2 trillion by 2016, a jointCapgemini-MIT Sloan study shows digitally mature business are 26 percent more profitable than less mature peers and according to the Sensis Social Media Report of the searches Australians do online and in social media networks, nearly 70% convert to a sale. Yet as I[…]

These executives are leveraging the connected economy using social media

There’s a new kind of leader who ‘gets’ that when over two billion people use social media, it fundamentally transforms connection, communication and the way we do business. They are taking to the airwaves on Twitter, LinkedIn and other social media platforms, building global networks, leveraging online opportunities and listening directly to what their customers[…]