11 key reasons to make social media a part of business strategy

Social media is integral to business success but competing priorities and a lack of understanding about how it fits into strategy mean it’s often not on the agenda. Because of the way that social media plays out when things go wrong, in particular through traditional media, business owners are disproportionately aware of its risks. On[…]

When starting in social media pare back and pair up

With 74% of adults online using social media, businesses increasingly understand its importance for connecting with customers, but don’t always know where to start when implementing a social media strategy. The hundreds of choices of social media networks can engender a sense of overwhelm about where to best invest limited resources. Even though it’s possible to narrow the[…]

Why decision-makers must take social media serious

Nearly 2 billion people use social media; evidence shows online engagement converts to sales; yet up at the top, leaders are still lagging when it comes to using or resourcing it. Only 15-30 percent of CEOs have a presence, but most just sign up and don’t use it, a bit like going to a business[…]

Can you bequeath your iTunes collection in your will? (& other digital life & death issues)

Can you bequeath your iTunes collection in your will? Does anyone know you have Bitcoins or money in a PayPal account? If you’ve accumulated virtual wealth in a massive multiplayer online game is that part of your estate and can you be cashed out? Can loved ones get copies of your Facebook photos and videos? What happens to your wedding[…]

Why trust is the new bottom line & how social media drives it

The current focus on social media has many leaders wondering about its impact for their careers and businesses, they are asking: 1. Is this a structural change, or just a fad? 2. Does it impact the whole economy or just particular industries? 3. Does it apply across a business or just to sales? 4. Is it the right time to invest in[…]

Why listed companies must monitor social media

Whether you love it, loathe it or simply fail to get it, the Australian Stock Exchange says social media is something you can no longer ignore. Working closely with the Australian Securities and Investment Commission, the ASX recently updated its guidance on disclosure, advising companies to monitor online for sensitive information to ensure that the market[…]