There are a couple of problems here. While this can be true (and often is) a personal anecdote obtained under different circumstances can’t be extrapolated to understanding trends. More importantly, it fails to take into account that there are billions of consumers who have never lived without social media. Social media is 18 years old.[…]
Signing up to LinkedIn without doing anything is like going to a networking event and standing in the corner. To make it work, you’ve got to do something once you are there. LinkedIn is a powerhouse of data, connections and content that you can use to position yourself and your business, all of which starts[…]
This post will have its hand up today with 2 million others and 27 million pieces of content yelling ‘pick me’. Enormous figures and they’re growing. According to Mark Schaeffer, the amount of web-based content we consume is doubling every 9 to 24 months so if you’re feeling overwhelmed, fasten your seatbelt. There’s so much[…]
But signing up to LinkedIn without doing anything is like going to a networking event and standing in the corner. To make it work, you’ve got to do something once you’re there. The problem? Many professionals are not sure what to do or where to start. Just as people are anchored by what they see when[…]
A social CEO positively impacts perceptions of trust and improves a company’s reputation and engagement. According to surveys: Weber Shandwick – in 2013 found 76% of executives want the CEO to be social, up to 81% in 2015. Brandfog – two thirds of customer’s trust companies more if the CEO is social. Statista – 82%[…]
Despite this, reports show low levels of adoption of Twitter by leaders. Some who adopt it use it well but most leaders simply post links to content about themselves or their businesses. While there is a place for that, it’s in a mix of content that includes sharing interesting information from others. Then there’s the[…]
Our audiences are time poor and as communicators, so are we. We need to reach people without interrupting them or making huge demands on their time, while still cutting through and remaining memorable. It’s a hard ask and getting harder all the time as noise increases and tolerance drops. However, as much as people want[…]
You may find it alarming or exciting, from a business perspective it means almost half of every day you can reach people through tech or media. There are other ways that remain important, but that’s the carve-up of the time pie. And although there are still only 24 hours in a day, our attention is[…]
When you help someone, you put the focus on them, not you. This forms a relationship that strengthens as your advice is shown to be credible. The same principle applies on social media, with the difference that you release content to millions of people rather than just individuals. This is achieved by using platforms with[…]
These online conversations, mostly on Facebook but also Twitter, Instagram and LinkedIn, are markets, influencing purchasing and other decisions. Over the last 18 years, Edelman has shown an almost continuous decline in trust across business, government, NGOs and the media; with trust, high and growing peer to peer and in third-party experts, like academics. That[…]
People are constantly pummelled with content; many are tuning out, switching on ad blockers or scrolling fast through feeds not bothering to click on that interesting, funny video you spent a day creating, that has nothing to do with them. At the same time, they value useful information on issues that matter to them personally.[…]
Your weekly summary of official social media news from the major social media platforms. You can listen to or read this post. FACEBOOK Coming in 2020: Calibra Big news with Facebook announcing Calibra, a newly formed Facebook subsidiary whose goal is to provide financial services that will let people access and participate in the Libra network. The first[…]
Your official social media news from the major social media platforms. You can listen to or read this post. There’s quite a bit of news this week from the major social media platforms. In summary: Facebook has introduced blood donation features in the US, extended its Watch offering (that’s watching videos together as opposed to[…]
Your weekly summary of official social media news from Facebook, Twitter, LinkedIn, Instagram and Google. You can listen to or read this post. TWITTER Inclusion and Diversity Report 2019 Twitter released its inclusion and diversity report on roles at the company by gender and race. Twitter found that the data and insights were too US-centric[…]
Your weekly summary of official social media news from Facebook, Twitter, LinkedIn, Instagram and Google. You can listen to or read this post. FACEBOOK, LINKEDIN & INSTAGRAM There’s no official news from Facebook, LinkedIn or Instagram since last week. TWITTER Twitter launched two special emojis #EP2019 and #EUelections2019 for the recent EU elections, aiming to drive engagement across[…]
Your weekly summary of official social media news from Facebook, Twitter, LinkedIn, Instagram and Google. If you’re interested in how the platforms are tackling the difficult issue of removing offensive content, then this is the update for you. The major platforms have all recently reported on initiatives or policies they’re using to create a safe[…]
This week in social – 20 May 2019 Your weekly summary of official social media news from Facebook, Twitter, LinkedIn, Instagram and Google. Facebook Facebook is working with health partners to create detailed, AI-driven maps that pair health system information with data on human mobility to yield insights about diseases spread by human-to-human contact. This[…]
Twitter is to my mind, the most powerful social media platform for building visibility, influence and trust; and the only truly open, global platform that allows you to connect with anyone who is there simply by reaching out to them. Despite this, reports show low levels of adoption of Twitter by leaders. Some who adopt[…]
Around this time most communicators are thinking about how to balance their typically competing priorities and limited resources to deliver the best results for the business. Given that in the last months: The most powerful leaders in the world tweeted personally and/or using online armies; and usurped planned media in favour of live broadcasts on social media; or that[…]
We all know what happens to that network marketing evangelist at the party who sees every guest as a sales opportunity and pounces to sign them up for some or other scheme within minutes of ‘hello’. They stop getting invited. Few people like to be seen as sales prospects or consider meeting someone as synonymous[…]
I’ve been watching #panamapapers play out in social and other media this week and it’s reinforced that we need to stop talking about social versus other media. It’s medias. Most people are sampling a global information smorgasbord and developing a point of view. This is how I followed the story. I first heard about the #panamapapers on Twitter,[…]
The future is social A common sentiment I hear echoed when I speak with senior executives about the importance of social media for business is that ‘well I’m successful and so are my peers and we don’t use it.’ There are a couple of problems here. While this can be true (and often is) a[…]
Investors are influenced by research they find on social media and its importance will grow as younger players inherit, work and look for opportunities to invest. According to Cogent Research of the 90% of high net worth people who use social media, 73% spend it on LinkedIn, Facebook, Google+ and Twitter making up the rest. They use[…]
A leader who actively engages on social media platforms is good for business and with 7 million Australian and 380 million global users LinkedIn is a strategic fit those seeking to tap into global professional networks. One such CEO is Craig McDonald, head of software security company MailGuard, who was recently announced as one of Australia’s[…]
It’s odd that some professionals wear a disinterest in social media as a badge of honour; given its ubiquity, understanding the business, governance and legal impacts should be a requirement. Social media impacts the employment life cycle from pre-employment to recruitment, training and dismissal and every tier of business strategy from product development, marketing, sales[…]
The social web continues to proliferate and impact every area of our lives creating a demand for social talent that will grow as organisations recognise the impact at every level of the business from Boards (which will want oversight on governance to manage market impacts for example) to marketing, customer service, and recruitment. Right now there’s a skills gap that some have[…]
Social media is integral to business success but competing priorities and a lack of understanding about how it fits into strategy mean it’s often not on the agenda. Because of the way that social media plays out when things go wrong, in particular through traditional media, business owners are disproportionately aware of its risks. On[…]
The rumour Facebook is building Facebook@Work is a further sign that social media is maturing but will bring the gap between its 2.5 billion users and near absence of senior executives into starker relief. For this kind of enterprise-wide social network to work, these are the people to convince and convert. It can be difficult[…]
With 74% of adults online using social media, businesses increasingly understand its importance for connecting with customers, but don’t always know where to start when implementing a social media strategy. The hundreds of choices of social media networks can engender a sense of overwhelm about where to best invest limited resources. Even though it’s possible to narrow the[…]
Nearly 2 billion people use social media; evidence shows online engagement converts to sales; yet up at the top, leaders are still lagging when it comes to using or resourcing it. Only 15-30 percent of CEOs have a presence, but most just sign up and don’t use it, a bit like going to a business[…]
It seems no amount of noise about social media is enough to motivate leaders to take it seriously. Although some individuals are adapting their leadership style and business strategy to leverage social and manage potential impacts, as a segment the participation of C-suites and in particular CEOs remains disturbingly low. The DOMO Social CEO report[…]
If a single tweet can cause a company’s share price to plummet then who is really responsible for social media? Arguably, not the marketing intern. Board directors and senior executives need to update any preconceptions they may have about social media being a distraction for kids and get serious about where responsibility for managing it[…]
Even if you want to avoid social media you can’t. Its pervasiveness and power to reach global audiences instantly creates dramatic impacts. Here are 3 reasons you can’t ignore it 1. You can be drawn in If you are a brand you’re already involved. I could pick any number of examples to illustrate the point, here’s one.[…]
Boston Consulting tells us social media will be worth $4.2 trillion by 2016, a jointCapgemini-MIT Sloan study shows digitally mature business are 26 percent more profitable than less mature peers and according to the Sensis Social Media Report of the searches Australians do online and in social media networks, nearly 70% convert to a sale. Yet as I[…]
There’s a new kind of leader who ‘gets’ that when over two billion people use social media, it fundamentally transforms connection, communication and the way we do business. They are taking to the airwaves on Twitter, LinkedIn and other social media platforms, building global networks, leveraging online opportunities and listening directly to what their customers[…]
If you’re an executive who’s still uncertain about using social media for business, here’s a compelling reason to consider it: almost two billion consumers already do. And that trend shows no sign of abating, with social media having grown by around 18% in 2013 with predictions it will reach 2.55 billion by 2017. Still not convinced? Reflect on the[…]
Many smart companies are using social media to generate business outcomes. But who owns these accounts when a person moves on? If the face of your brand builds a Twitter following does it stay or go with them? If you employ someone because of their online Klout what right do you have to their previous relationships?[…]
Legal decisions in the wake of corporate failures like Enron, WorldCom and, in Australia, Centro continue to reinforce financial literacy as imperative for business leaders. But we are yet to demand the same of arguably the biggest game changer of all, technology. The impact of emerging technologies, including social media platforms that allow instant global[…]
Leaders of smart companies are keeping an eye out for how deeply digital disruption is changing the shape of our lives and the many opportunities this presents for doing things differently. And there are no sacred cows. Take money-as-we-know-it and the institutions that manage it on our behalves, banks. Love them or hate them what[…]
In 2013 in Australia hours after the shock resignation of Ted Baillieu and emergence of Denis Napthine as Premier of the State of Victoria he announced “at least I’m not burdened by high expectations.” At least, the fake @DenisNapthineMP “not currently the Member for South West Coast in the Victorian Parliament and Premier of Victoria” did.[…]
Over the years I’ve been talking about the importance of social media the most common question I get asked is: how do I influence the boss? I used to respond to this by sharing how I’d influenced a conservative regulator to enter the space years before social was considered a legitimate channel. My advice was:[…]
The hype around social media is intense: eight new people are coming online a minute and there are predictions that by 2016 the internet economy will be worth $4.2 trillion. There have been calls for executives to get online and talk to customers, suppliers, employees. (That’s in their “spare time”, right?) Meanwhile, those same leaders are scrounging for[…]
Hardworking executives may have been surprised at research last year that found Australian leaders lagging on many of the key management indicators correlated with productivity. Among the gaps highlighted by an Ernst & Young reportwas a deficiency in people-management capability, particularly with respect to instilling a “talent mindset” across business. The report, called Productivity Pulse, showed that[…]