Twelve years, two billion people and countless case studies on the business benefits of social media later, professionals get that it’s important. This is a step in the right direction but a far cry from having a social-first mindset. So what does it take to make a deeper shift? Professionals must: Understand the value of[…]
Can you bequeath your iTunes collection in your will? Does anyone know you have Bitcoins or money in a PayPal account? If you’ve accumulated virtual wealth in a massive multiplayer online game is that part of your estate and can you be cashed out? Can loved ones get copies of your Facebook photos and videos? What happens to your wedding[…]
Many professionals steer away from social media because they’re concerned that sharing socially means giving up privacy. Fortunately, social sharing and privacy are not the same thing. We share constantly with other people whether at school, work, when we’re buying lunch, or just checking out of a store without worrying that we will inadvertently blurt out commercial-in-confidence[…]