social executive

How to manage the blurring of personal & professional brand on social media

When I spoke at the Social Media Risk Reputation forum the most frequently asked question was how to manage the blurring of professional and personal brand. Specifically, delegates wanted to know if they should ‘allow’ C-suites or internal experts to engage on platforms and if so, whether to do so from personal or corporate accounts. Although there are[…]

A tweet can cause the share price to plummet. Who’s responsible for social?

If a single tweet can cause a company’s share price to plummet then who is really responsible for social media? Arguably, not the marketing intern. Board directors and senior executives need to update any preconceptions they may have about social media being a distraction for kids and get serious about where responsibility for managing it[…]

Three critical reasons to secure your social media assets

Even if your organization is not ready to ‘go social’ there are three critical reasons you should secure your name, business name and close variations of it across digital and social media platforms. They are  – Defensive – to prevent parody, spoofs, impersonation and hijacking. Online reputation management (ORM)  – to build reputation and manage[…]