Six damaging myths about social media & the truths behind them

Boston Consulting tells us social media will be worth $4.2 trillion by 2016, a jointCapgemini-MIT Sloan study shows digitally mature business are 26 percent more profitable than less mature peers and according to the Sensis Social Media Report of the searches Australians do online and in social media networks, nearly 70% convert to a sale. Yet as I[…]