Linked In masterclass

Signing up to LinkedIn without doing anything is like going to a networking event and standing in the corner. To make it work, you’ve got to do something once you are there. LinkedIn is a powerhouse of data, connections and content that you can use to position yourself and your business, all of which starts[…]

Should the decline in trust in social media influence business use?

These online conversations, mostly on Facebook but also Twitter, Instagram and LinkedIn, are markets, influencing purchasing and other decisions. Over the last 18 years, Edelman has shown an almost continuous decline in trust across business, government, NGOs and the media; with trust, high and growing peer to peer and in third-party experts, like academics. That[…]