LinkedIn is an economic & influence powerhouse, not a place to put your CV

If you think LinkedIn is just a good ‘place to put your CV’ than you are missing out on the platform’s huge business benefits and potential. LinkedIn is a powerhouse of economic data that can predict and fill skills gaps, uncover rare, high-demand talent and is now one biggest publishing houses in the world. With[…]

How one Aussie CEO used LinkedIn to expand into 27 countries

A leader who actively engages on social media platforms is good for business and with 7 million Australian and 380 million global users LinkedIn is a strategic fit those seeking to tap into global professional networks. One such CEO is Craig McDonald, head of software security company MailGuard, who was recently announced as one of Australia’s[…]

Is lack of social media know-how in HR negligent?

It’s odd that some professionals wear a disinterest in social media as a badge of honour; given its ubiquity, understanding the business, governance and legal impacts should be a requirement. Social media impacts the employment life cycle from pre-employment to recruitment, training and dismissal and every tier of business strategy from product development, marketing, sales[…]

11 key reasons to make social media a part of business strategy

Social media is integral to business success but competing priorities and a lack of understanding about how it fits into strategy mean it’s often not on the agenda. Because of the way that social media plays out when things go wrong, in particular through traditional media, business owners are disproportionately aware of its risks. On[…]

Disagreement is not disloyalty

It might seem counterintuitive, but formal processes are not a panacea for good governance. Post-mortems of Enron and WorldCom, or closer to home Centro, reinforce that these companies failed despite entrenched controls. What leaders can learn from these high-profile failures it that risk-taking is a cultural issue and that, with respect to decision-making, a culture[…]