Why you shouldn’t treat or measure social media like Amway

We all know what happens to that network marketing evangelist at the party who sees every guest as a sales opportunity and pounces to sign them up for some or other scheme within minutes of ‘hello’. They stop getting invited. Few people like to be seen as sales prospects or consider meeting someone as synonymous[…]

Technology creates connection

I smiled at How technology is increasingly isolating us from each other and stifling creativity on tech zombification because it brought a number of people together, in part contradicting it. Let me explain. A week after this Twitter exchange I was coffee-ing with one of the tweeters, futurist Chris Riddell. How did I know Chris? Well, many moons ago when speaking at CeBIT I[…]