A social CEO positively impacts perceptions of trust and improves a company’s reputation and engagement. According to surveys: Weber Shandwick – in 2013 found 76% of executives want the CEO to be social, up to 81% in 2015. Brandfog – two thirds of customer’s trust companies more if the CEO is social. Statista – 82%[…]
Despite this, reports show low levels of adoption of Twitter by leaders. Some who adopt it use it well but most leaders simply post links to content about themselves or their businesses. While there is a place for that, it’s in a mix of content that includes sharing interesting information from others. Then there’s the[…]
Our audiences are time poor and as communicators, so are we. We need to reach people without interrupting them or making huge demands on their time, while still cutting through and remaining memorable. It’s a hard ask and getting harder all the time as noise increases and tolerance drops. However, as much as people want[…]
You may find it alarming or exciting, from a business perspective it means almost half of every day you can reach people through tech or media. There are other ways that remain important, but that’s the carve-up of the time pie. And although there are still only 24 hours in a day, our attention is[…]
When you help someone, you put the focus on them, not you. This forms a relationship that strengthens as your advice is shown to be credible. The same principle applies on social media, with the difference that you release content to millions of people rather than just individuals. This is achieved by using platforms with[…]
These online conversations, mostly on Facebook but also Twitter, Instagram and LinkedIn, are markets, influencing purchasing and other decisions. Over the last 18 years, Edelman has shown an almost continuous decline in trust across business, government, NGOs and the media; with trust, high and growing peer to peer and in third-party experts, like academics. That[…]