The Social Executive is a strategic communications consultancy with a focus on helping non-executive directors, professionals and organisations build strategic advantage by harnessing the network impacts of owned, earned and social media for visibility, influence and trust. I am its principal consultant.
I have worked as a strategic communications advisor for over 30 years, leading organisations through high-impact communications and stakeholder, government and crisis relations issues.
I have extensive experience leading communications for complex, high stakes infrastructure projects, with overarching responsibility for multiple, concurrent infrastructure projects characterised by conflicting stakeholder agendas and wide-ranging funding models.
My strategic approach is to create authoritative, evidence-led communications that build a positive legacy, vision and community; while addressing narratives that emerge during project lifecycles with consistent, information-rich, expert content.
I wrote the pioneering The Social Executive (Wiley) on the impact of online networks to help leaders navigate owned, earned and social media to build strategic advantage online. My work appears in Forbes, Company Director, Smart Company, Women’s Agenda and the Firebrand blog.
I was formerly Director Corporate Affairs at Vic Roads where I led the statewide 75-strong team for strategic communications, media, online & stakeholder management. I was a member of the Corporate Executive Group, representing my organisation at the Cabinet and Ministerial level. I have a deep understanding of government and played a leading role in developing Gov 2.0 in Victoria. VicRoads won over 42 awards (predominantly in road safety marketing) and was cited by the Auditor General in 2012 for effective use of non-traditional media and carefully planned communications strategy.
Graduate and Member – Australian Institute of Company Directors
Member – Melbourne Press Club
Member – Australian Society of Authors (ASA) Details
Graduate – Cranlana Leadership Program
My personal website is Dionne Lew.