Why you shouldn’t treat or measure social media like Amway

We all know what happens to that network marketing evangelist at the party who sees every guest as a sales opportunity and pounces to sign them up for some or other scheme within minutes of ‘hello’. They stop getting invited. Few people like to be seen as sales prospects or consider meeting someone as synonymous[…]

Social media influences investors & that influence is growing fast

Investors are influenced by research they find on social media and its importance will grow as younger players inherit, work and look for opportunities to invest. According to Cogent Research of the 90% of high net worth people who use social media, 73% spend it on LinkedIn, Facebook, Google+ and Twitter making up the rest. They use[…]

Keynote Speaker

What top business journalist Alan Kohler can teach business leaders about social media

If you know that social media is mission critical yet are still having trouble convincing the executive, take some cues from how business journalist Alan Kohler thinks. With his finger on the pulse of business, his questions mirror those you can expect so use them to pre-empt concerns and provide answers about enterprise and personal use. [soundcloud url=”https://api.soundcloud.com/tracks/211166605″[…]

5 practical ways to gain real social media skills

The social web continues to proliferate and impact every area of our lives creating a demand for social talent that will grow as organisations recognise the impact at every level of the business from Boards (which will want oversight on governance to manage market impacts for example) to marketing, customer service, and recruitment. Right now there’s a skills gap that some have[…]

When starting in social media pare back and pair up

With 74% of adults online using social media, businesses increasingly understand its importance for connecting with customers, but don’t always know where to start when implementing a social media strategy. The hundreds of choices of social media networks can engender a sense of overwhelm about where to best invest limited resources. Even though it’s possible to narrow the[…]

A tweet can cause the share price to plummet. Who’s responsible for social?

If a single tweet can cause a company’s share price to plummet then who is really responsible for social media? Arguably, not the marketing intern. Board directors and senior executives need to update any preconceptions they may have about social media being a distraction for kids and get serious about where responsibility for managing it[…]

Three critical reasons to secure your social media assets

Even if your organization is not ready to ‘go social’ there are three critical reasons you should secure your name, business name and close variations of it across digital and social media platforms. They are  – Defensive – to prevent parody, spoofs, impersonation and hijacking. Online reputation management (ORM)  – to build reputation and manage[…]