Time – the most important strategic insight you need to power social media

Around this time most communicators are thinking about how to balance their typically competing priorities and limited resources to deliver the best results for the business. Given that in the last months: The most powerful leaders in the world tweeted personally and/or using online armies; and usurped planned media in favour of live broadcasts on social media; or that…

Details

What the #panamapapers taught me about social media & how we consume news

I’ve been watching #panamapapers play out in social and other media this week and it’s reinforced that we need to stop talking about social versus other media. It’s medias.  Most people are sampling a global information smorgasbord and developing a point of view. This is how I followed the story. I first heard about the #panamapapers on Twitter,…

Details
social executive

How to manage the blurring of personal & professional brand on social media

When I spoke at the Social Media Risk Reputation forum the most frequently asked question was how to manage the blurring of professional and personal brand. Specifically, delegates wanted to know if they should ‘allow’ C-suites or internal experts to engage on platforms and if so, whether to do so from personal or corporate accounts. Although there are…

Details

Social media influences investors & that influence is growing fast

Investors are influenced by research they find on social media and its importance will grow as younger players inherit, work and look for opportunities to invest. According to Cogent Research of the 90% of high net worth people who use social media, 73% spend it on LinkedIn, Facebook, Google+ and Twitter making up the rest. They use…

Details

LinkedIn is an economic & influence powerhouse, not a place to put your CV

If you think LinkedIn is just a good ‘place to put your CV’ than you are missing out on the platform’s huge business benefits and potential. LinkedIn is a powerhouse of economic data that can predict and fill skills gaps, uncover rare, high-demand talent and is now one biggest publishing houses in the world. With…

Details

How one Aussie CEO used LinkedIn to expand into 27 countries

A leader who actively engages on social media platforms is good for business and with 7 million Australian and 380 million global users LinkedIn is a strategic fit those seeking to tap into global professional networks. One such CEO is Craig McDonald, head of software security company MailGuard, who was recently announced as one of Australia’s…

Details