I am a non-executive director and seasoned communications executive with 30 years of experience in strategic corporate communications and marketing.
I am a Founding Partner and Principal at Zoetic Agency, a content-driven public communications agency helping our clients build global visibility, influence and trust in the marketplace through the judicious use of owned, earned and social media.
I am an internationally published author (Wiley, Forbes), keynote speaker and media commentator at The Social Executive®, an authority on strategic social media for boards & executives.
Previously I have led multi-award-winning teams & worked at the highest levels of government including in senior project management in southeast Asia.
I was formerly Director Corporate Affairs at one of Australia’s most progressive government agencies, VicRoads, where I led the statewide team for strategic communications, media, online & stakeholder management. VicRoads won over 42 awards (predominantly in road safety marketing) and was cited by the Auditor General in 2012 for effective use of non-traditional media and carefully planned communications strategy.
I have an an acute understanding of government having represented organisations at the Cabinet & Ministerial level and played a leading role in the development of Gov 2.0 at a Federal and State level in my roles with VicRoads, VicRoads International, V/Line, Australia’s National Competition Council and the West Australian Department of Transport. I know how to engage with complex stakeholders in an issues-rich and highly challenging environment.
I am a graduate of Australian Institute of Company Directors and a Non-Executive Director of Link Transport.