Build strategic advantage by harnessing the network impacts of content and social media
Many leaders expertly navigate complex organisational and stakeholder dynamics but be reluctant to step online into what is portrayed as the hostile Wild West. However, they can create significant strategic advantage by harnessing the network impacts of content and social media to build visibility, influence and trust. Building audiences who are interested in what you have to say and who trust you takes time and comes from continually committing to and delivering on the promises you make. Like any successful and sustainable business strategy, it’s the long game. I work one-on-one with leaders to build their own media channel and leverage the potential of owned, earned and social media as follows.
What we do
Presentations and workshops on the impacts of content and social media for leadership and business
Advising Boards, executives, marketing and communications professionals on content and social media strategy
Help leaders build their own media channels and harness the network impacts of owned, earned and social media